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Boosting Zooba's online ordering in Egypt and the US
Helping Zooba grow its online ordering platform for Egypt and NYC using customer acquisition funnels
Services Provided
Building out the eCommerce acquisitions funnel - Advising on content and creative strategy - Conversion rate optimization - custom audience development
Channels
Facebook - Instagram - Google Search
ROAS
Online customers
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Project Overview
Boost was tasked with helping Zooba, a fast-casual Egyptian restaurant chain, grow its online ordering business in both the US and Egypt. The objective was to increase the number of online orders, while also improving the Return on Ad Spend (ROAS) and Average Order Value (AOV).
Zooba's objectives included:
- Activate its online ordering platform to increase revenue and improve customer convenience.
- Optimize conversions on the website to increase the number of online orders and improve customer experience.
- Acquire new online customers to expand the customer base and increase brand awareness.
- Understand the most effective content by analyzing data to improve targeting and engagement.
- Gather data to help improve online growth and make data-driven decisions.
- Scale the online ordering business to new markets and increase overall revenue.
Boost started by analyzing the business and its target audience in both markets to develop a data-driven strategy to achieve the desired results. We identified Facebook and Instagram as the most effective platforms to reach Zooba's target audience. Boost also identified that video content would be a key driver in generating awareness and engagement. We presented a number of key conversion rate optimization initiatives to improve the platform's effectiveness.
How we helped
Boost developed a comprehensive content strategy that included the creation of engaging video content for both Facebook and Instagram as well as advise on performance marketing ad content development. The videos showcased Zooba's unique menu offerings, preparation process, and overall brand story. These videos were then used in Facebook and Instagram ads to generate awareness and drive traffic to Zooba's website.
In addition to the video content, Boost optimized Zooba's website for conversions by implementing conversion rate optimization (CRO) tactics. This included improving the user experience, streamlining the checkout process, and adding social proof elements such as customer reviews and ratings.
To further drive conversions, Boost developed a remarketing strategy to target users who had previously interacted with Zooba's website or social media channels, but had not yet placed an order. This strategy included the development of customized ad campaigns that targeted users at different stages of the funnel, from awareness to conversion.
Results
Zooba's online ordering business in the US and Egypt grew doubling it's return on ad spending. The campaigns also achieved a significant improvement in average order value. The Facebook and Instagram video campaigns were particularly successful, generating high engagement and click-through rates.
As a result of the success of the campaigns, Zooba was able to scale its online ordering business and acquire new customers online.
The data-driven approach taken by Boost allowed for a lot of learnings which was one of Zooba's major objectives.
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Don't take our word for it, take theirs!
Here is a select group of testimonials from some of our partners
"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."
Mostafa Ashour
"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "
Mariam Morcos
"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"
Noha Sadek
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