Our Growth Marketing Stories

Trends

The COVID-19 pandemic forced businesses around the world to adapt, and the restaurant industry in Egypt was no exception. One trend that emerged, initially driven by necessity, has blossomed into a full-fledged market opportunity: the rise of restaurant-to-retail or consumer packaged goods (CPGs). This resourceful pivot highlighted the potential of the restaurant to thrive on the shelves of supermarkets, and it's here to stay.

Trends

I have been an avid follower of Elabad's journey and their performance this Ramadan has inspired this article. Elabd, a name synonymous with delightful Egyptian treats, boasts a rich history dating back to 1974. Their story began with a single shop in Talat Harb Street in Downtown that had the reputation of making the best Basbousa in Egypt.

Growth

WhatsApp Business API presents immense opportunities for Middle East e-commerce stores to maximize their sales potential. By adopting these seven strategies, businesses can effectively leverage WhatsApp's features to retarget cart abandonment, provide efficient order tracking, enhance customer service through chatbots, offer product-specific WhatsApp buttons, automate customer feedback and reviews, and drive retention through broadcasts and announcements.

Growth

In today's fast-paced e-commerce industry, businesses must maximize their marketing efforts to drive sales and revenue. Marketing attribution is a process that helps businesses understand which marketing channels and tactics are most effective in driving sales and revenue. By using the right attribution models, businesses can optimize their marketing spend and improve ROI.

Growth

A landing page is a webpage that is specifically designed to convert visitors into leads or customers. A well-designed landing page can be a powerful tool for businesses to generate leads, increase conversions, and improve their overall marketing efforts

Growth

In this article, we explore the four most common reasons why your eCommerce Facebook ads may have a low return on ad spend (ROAS). At Boost, with experience spending more than $1 million on Facebook ads, we share these insights and strategies to help improve your ad performance and increase your ROAS.