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Helping KDC bring top notch diabetic care to the Egyptian Community growing their online leads by 1300%
Karma diabetic clinics partnered with Boost to help grow their customer base, in-clinic traffic, leads, and overall brand presence and awareness.
Services Provided
- Full acquisition funnel - Persona and audience development - Content strategy - Landing Pages building - Creative designs
Channels
- Facebook - Instagram - Google Search - GDN - Youtube - Whatsapp
Messages
Leads
Challenge and Needs
Karma diabetic clinic is offering a quite innovative model to diabetic care in Egypt with a one stop shop concept brining a wide array of chronic disease specialist under one roof to manage patience with a holistic 360 degree approach. Because this concept is new it requires a lot of customer education and proper content strategy combined with a clear acquisition funnel. KDC is looking to grow their reach, awareness and positioning while generating qualified leads and increasing their in-clinic traffic.
The Challenge
- Connecting social media efforts with leads and actual clinic appointments
- Building a multistage funnel for customer acquisition
- Detailed targeting based on user interest and behaviour brining actual diabetic patients
- A content strategy that educates and highlights the unique selling proposition
- Optimizing spending
Our Approach
We worked with KDC to build out clear funnels, accurate targeting and content strategy that converts to appointments. Our Northstar for this project was In-clinic visits.
- Ran full-funnel experimentations across brand messaging, acquisition channels, and audience targeting.
- Built out personas based on behavioural and quantitative attributes as well as psychographics to narrow high-value leads.
- Optimized top-funnel traffic to reach ideal client on paid social and SEM.
- Using lookalike and custom audiences to expand reach.
- Utilized Whatsapp messages and Facebook messenger as main medium to generate appointments.
- Building a facebook group for Egyptian diabetics and engaging the group with a number of competitions and videos content pieces.
- Promoting a Youtube and Facebook video series in Ramadan for Fasting diabetics education.
- Created 2 webinars for patient education and partnership building with Novartis and Orascom
Results
We helped KDC growth their reach via targeted video campaigns, Facebook ads and Youtube series. We created a funnel that brings in daily messages, inquires and appointments for the centre.
- 2500% Growth in reach serving more than 5M targeted impressions
- Growing their leads by 1300%
- Promoted 35 videos reaching 140,000 targeted diabetics
- Generating more than 2500 Messages and inquires
- Growing their Facebook group to 3000 highly engaged patients
- More than 200 webinar attendees
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Don't take our word for it, take theirs!
Here is a select group of testimonials from some of our partners
"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."
Mostafa Ashour
"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "
Mariam Morcos
"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"
Noha Sadek
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