How Live-Streaming in China is Reshaping E-Commerce
There is a seismic shift happening in Chinese eCommerce right now and it's called live-stream shopping. It's crazy how fast it's growing. The most popular is Taobao 淘宝 which is owned by Alibaba.
1- Live streamers showcase the products giving life to the shopping experience especially for products like fashion and makeup. Tons of demonstrations of how to wear it and how to use it.
2- They earn a commission on sales, driving innovation and micro entrepreneurship each trying to get followers, engage them to stay and buy.
3- Easy setup and access helped them build an army of millions of buyers who are also acting as sales reps (aka live streamers) all innovating in their own ways and selecting the best products to showcase.
4- Integration with hundreds of ecommerce stores including obviously Alibaba makes it simple to shop the products you like with a click.
5- Live streamers can negotiate with sellers to offer discounts uniquely provided through them adding more unfair advantage to the platform.
6- Many discounts are for only a few hours creating a crazy sense of urgency.
7- Users are rated by their viewing time and interactions and they get budgets that can eventually get them discounts.
THE RESULTS: Taobao has 370 million users with a conversion rate of 32%!! Some of the live streamers are earning $10+ Million dollars a year.
The COVID-19 pandemic forced businesses around the world to adapt, and the restaurant industry in Egypt was no exception. One trend that emerged, initially driven by necessity, has blossomed into a full-fledged market opportunity: the rise of restaurant-to-retail or consumer packaged goods (CPGs). This resourceful pivot highlighted the potential of the restaurant to thrive on the shelves of supermarkets, and it's here to stay.
I have been an avid follower of Elabad's journey and their performance this Ramadan has inspired this article. Elabd, a name synonymous with delightful Egyptian treats, boasts a rich history dating back to 1974. Their story began with a single shop in Talat Harb Street in Downtown that had the reputation of making the best Basbousa in Egypt.
WhatsApp Business API presents immense opportunities for Middle East e-commerce stores to maximize their sales potential. By adopting these seven strategies, businesses can effectively leverage WhatsApp's features to retarget cart abandonment, provide efficient order tracking, enhance customer service through chatbots, offer product-specific WhatsApp buttons, automate customer feedback and reviews, and drive retention through broadcasts and announcements.
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